Given these findings, it is unsurprising that there is a tilt towards healthier options, as despite increasing the occasions of snacking and presumably chocolate consumption, the desire to maintain health and limit calorie intake would drive Indian consumers towards these along with chocolates sold in smaller packaging sizes. “73% of Indian adults say prefer to eat many small meals throughout the day, as opposed to a few large ones, and a further 67% plan to increase their snacking frequency in the next year.”
“Snacks are increasingly being swapped for meals in India, with the average Indian adult now eating more snacks than meals on a given day,” said Mondelez India via its State of Snacking Indian consumer snacking trends study. One reason for this fundamental transformation could be the Indian consumer’s change in attitude towards snacks such as chocolates by seeing these more as meal replacements than the occasional indulgence. Soon, we will be launching chocolates with 10% to create a new niche in the chocolate industry,” GCMMF Managing Director RS Sodhi told Hindu Business Line.Ĭhocolates which are higher in cocoa content and/or reduced in sugar are definitely a formative change for the Indian market, as the taste and flavour of these are in stark contrast to most traditional Indian sweets and desserts, which are generally accepted as ‘extremely sweet’ such as kheer (rice pudding) and gulab jamun (milk-based sweet).
Crunch chocolate in india upgrade#
“The aim is to upgrade existing chocolate consumers from a sugar-rich to cocoa-rich experience. Local dairy giant the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) also has its eye on the healthier chocolate segment via its chocolate brand Amul, under which it has launched 75%, 90% and 99% dark chocolates – and even plans to roll out a 100% variant soon. Cadbury also launched a Dark Milk variant in response to this, marketing it as ‘The Grown Up Chocolate’ to emphasise its appeal for ‘mature, advanced audiences’. It is created to ensure the right texture and taste of the original Cadbury Dairy Milk bar to keep the consumer eat experience the same,” said Mondelez India Director of Marketing for Chocolates Anil Viswanathan.Īnother popular option for consumers in the health benefits category is dark chocolate, as these contain higher amounts of cocoa and naturally less milk and sugar. “Cadbury Dairy Milk 30% Less Sugar is a product with no added artificial sweeteners, colours or preservatives. Importantly, health benefits such as sugar reduction emerged as some of the most important factors for consumers when choosing their chocolate – as showcased by some of the major local launches by major brands in the last year including Mondelez’s Cadbury Dairy Milk 30% Less Sugar. Recent research from the firm has also confirmed chocolate as one of the most popular confectionary items in India, with 61% of Indians eating chocolate daily or at least once a week. Market intelligence agency Mintel has predicted a slightly more conservative but still double-digit growth of 10% by 2023. Overall growth for the Indian chocolate market has been pegged at 12.8% over the five years from 2019 to 2024, by which time market value is expected to hit US$1.8bn, according to Business Wire.
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